Corporate sponsorship of one of the ATAR events can offer all kinds of marketing opportunities: inviting “special” customers to a cultural event is always extremely worthwhile, both for the company and for the guests.
It means that both the company and the people who run it become part of a cultural elite, and, indirectly, those customers who are lucky enough to be invited also become part of this same elite. It can also offer a way of rewarding employees who have worked particularly hard for the company.
In tax terms, donations made to an association carrying out work of a social or cultural nature, or which is involved in heritage development – all of which the ATAR does – are deductible from the sponsor company’s taxable earnings under current tax rules. In any case, this is a mark of friendship towards the ATAR, and a way of encouraging it to persevere with its work.
Donations made to an association carrying out work of a social or cultural nature, or which is involved in heritage development – all of which the ATAR does – are deductible from the sponsor company’s taxable earnings under current tax rules.
Cultural events
